How to overcome well-known buying habits

Personal recommendations are also one of the best ways to beat a big problem for a business that wants more customers: the tendency of people to support the same businesses over and over. The average number of important monetary transactions (not counting newspapers, carfare, etc.) for a family in the United States is about 65 per month. This means that if you are typical, someone in your family opens a wallet, writes a check or hands over a plastic card 65 times each month to pay for something. For most of us, the great best part of these transactions are conducted with people we have done business with before.
Regard as your own habits. You probably tend to recurring patronize the same dry cleaner, hardware store, dentist, plant nursery and exercise facility. If you’re like most people, it takes a substantial jolt to get you to change one of these business relationships. Given the fact that most people are fairly constant in their daily business patterns, how do you encourage a significant number to give your business a opportunity? Or, put more concretely, how do you get people to try your stress reduction class, law firm, laundromat or the new computer you are selling out at the shopping center? Personal recommendations are the answer.
 

Overcoming buying habits is complicated. However, once you understand that the majority of people locate a new product or service based on personal recommendations, not advertising, you have at least half the battle won. To succeed the other half, you must make your loyal customers, employees, suppliers and friends an integral part of your marketing plan so that your business will be recommended excitedly and often.